How To Find Specific Keywords in Google Analytics

Nowadays, most businesses use Google Analytics to track their traffic. But one problem with GA is that it doesn't show you exactly what people are bidding on (search query). Thanks to Michael Harrison Analytics and Optimization Specialist, and Jim Newsome of Omega. They have provided us webmasters with a great filter and script to see what people are really searching for when they click on the ad or your organic listing.

For example, if a visitor searches for “restaurant start ups” and you have an ad configured for the keywords “restaurant consultants” as a Broad Match in Google AdWords, then this search will show your ad. But in your GA reports, the keywords for this search will be reported as “restaurant consultations“. While this gives you good data on your Bid Term, it doesn’t help you refine your keyword triggers because the reports don’t show the actual Search Term.

There are 2 ways to do this, in this article we will go over filtering discussed by Jim Newsome. Jim's method takes the existing Google Analytics Campaign Term field, where keyword data is stored, and replaced it with "Bid Term (Search+Term)".

Getting to the meat of this, If you use this Override Bid Term filter then the same search will show “restaurant consultants, (restaurant+start+ups)” in any Google Analytics report that shows keywords (e.g. Marketing Optimisation -> Search Engine Marketing -> Overall Keyword Conversion) or any time you cross-segment against keywords.

This data now allows you to fine-tune your PPC campaigns by getting greater detail from your GA reports. In the example above, if the ‘restaurant+start+ups‘search is a frequent one, you might consider creating an Exact Match advert that takes visitors to a dedicated Restaurant start ups landing page. Or replacing the Broad Match ‘restaurant consulting‘ term with a more precise ‘restaurant consultants Chicago‘ Exact Match to increase your clickthrough rate.

1) Create two filters as per the images here:


The Field A regular expression is: (\?|&)(q|p)=([^&]*)

In English, this means:

Look for character immediately following a ? or & (i.e. a URL variable), that is named q or p, and extract the value of this variable.



2) Create a new profile for your existing site. This keeps the detailed keyword data in a separate profile. You can apply this filter to your main profile(s) if you prefer, but a separate profile allows for continuity and top level reporting in your main profile with keyword detail available as required.

3) Apply the two filters to the new profile, in the order Override Bid Term 1 *then* Override Bid Term 2

You can now view detailed Search Term data from any GA report that shows keyword information. Please let us know any feedback via the blog comments. Another thing, in this article we talk about getting the data from your PPC campaign, you can utilize this for organic as well. Thanks to Jim and this fine hack!

Cooking Party

Synergy Restaurant Consultants in Chicago get many questions about ideas to kick start their restaurants. Here's a few ways of marketing your restaurant presences. Plan and set up a "Cooking Party". You want to set it up to what your customer wants. For example, set up for these themes

• Mexican Fiesta
• Japanese Sushi
• Low Carb
• Seafood Carnival
• Grilled Steak Seasoning Prep
  

View these events as an educational and interactive event. It is a perfect way to engage with your customers.

Food Demo

Here's another way of branding and spreading the word about your restaurant establishments. Obviously, its one of the many options.

Food Demonstrations

Next time there is an event happening locally in your area, why not take part and have a food demonstration. Make them take notice, serve food. Stock up on literatures to pass out, the smell alone will drive them straight to your booth. Here are some other events to partake in:

• Grand Opentings
• Restaurant Shows
• Trade Shows
  
• Open Houses
• Healthy Lifestyles Expos
• Any Product Show

Think outside the box! Its all about getting attention! You do it from any source to get in front of eyeballs. If you'd like to know more about what we (Synergy Consultants) can do for you in the restaurant start ups, or just restaurant consulting in general, contact us by calling or push the big blue button on top right.

Optimizing Restaurant Web Page For Success

Synergy Consultants get many questions about "what we do", as consultants. Questions such as online marketing, restaurant start ups, and improving their execution.

For the sake of this restaurant consulting example we'll talk about online marketing. How do we set up our website for success? So before we even talk about web design or onsite optimization, or the coolest looking logo.

We need to know and/or find out the most important questions about your business, in our example we get many questions about "restaurant start ups".

Here is what we did:
-Before you even put any content down on the main page, be sure to have all take action buttons visibly available on your web page.

-Regarding your home page, you don't have to show that you can do a thousands things. You're only addressing the most common question, this is your bread and butter questions.

-Give them some answers with recommendations.

Once you have everything in place, be sure to implement the coding for "Google analytics for conversions." In other words, you should be tracking your entry page and exit page.

How do we know if this structure will help you make money?, we don't, thats why it must be tracked, tested, and make modifications on your site for conversions. Following these best practices tips for online success, you will have a jump on your competitor. If you need extra help, push the big blue button on the top right.

Basic Restaurant Marketing in Tough Times

Restaurant Marketing in tough times during a low economic is challenging when you're on a low budget. Its a question that we as a restaurant consultant get asked right now. What's important to know is you control how you want to market your restaurant. Here are some basics if you're looking to get some exposure the free way:

• Online Marketing - use the internet, get on the popular social media sites like Facebook, Twitter, Linkedin. Create a profile and start conversations, engage, create some buzz noise about what you offer.
• Feedback - You can do this online and offline as customers comes in. Pass out a feedback form, and ask some specific questions about what you can do to make it better for them, of course for a price or maybe free that can make you money in the long run.
  
• Specials - Announce via word of mouth (twitter) about your specials and discounts on certain dishes.
  

These are just the basics, but don't overlook these simple advices. Within these basics are the advance application of marketing 101 for online and offline marketing. Here's an example and steps:

• Create a profile twitter, locate and join local groups in your geographic areas.
  
• At the restaurant, let your customer know that you're on twitter.
• Back to twitter, on certain days or random, announce any specials or discounts on a certain day, or time of day.
• At the same time you can collect feedback from customers.
• Engage
• Engage
• Think Outside the Box, Have a mascot stand outside with a big sign that saids "SPECIALS" go to http://twitter.com/steak_seasoning to find out about the specials!

Last thing to think about is track everything that you do to market, just like as if you were tracking your returns from tv, and radio commercials. Want to hear more push the big blue button in the top right!