20091203

Optimizing Restaurant Web Page For Success

Synergy Consultants get many questions about "what we do", as consultants. Questions such as online marketing, restaurant start ups, and improving their execution.

For the sake of this restaurant consulting example we'll talk about online marketing. How do we set up our website for success? So before we even talk about web design or onsite optimization, or the coolest looking logo.

We need to know and/or find out the most important questions about your business, in our example we get many questions about "restaurant start ups".

Here is what we did:
-Before you even put any content down on the main page, be sure to have all take action buttons visibly available on your web page.

-Regarding your home page, you don't have to show that you can do a thousands things. You're only addressing the most common question, this is your bread and butter questions.

-Give them some answers with recommendations.

Once you have everything in place, be sure to implement the coding for "Google analytics for conversions." In other words, you should be tracking your entry page and exit page.

How do we know if this structure will help you make money?, we don't, thats why it must be tracked, tested, and make modifications on your site for conversions. Following these best practices tips for online success, you will have a jump on your competitor. If you need extra help, push the big blue button on the top right.

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