Restaurant Business Plan Problems

There are many reasons why restaurant business plans wind up failing. Here's a scenario that you want to avoid and do:

This is About Me, Never Mind the Problem
In this kind of plan, the restaurant operator is hung up with the elegance of his technology. The plan begins not with the identification of a customer problem to resolve, but with a detailed explanation of how the technology works, why it is cutting-edge or state-of-the-art, and how it is better, faster and cheaper than current solutions in the restaurant industry.

A me first plan sends a clear signal that the writer’s priorities are warped. What matters more than great technology or a great idea is the problem or pain that the new solution or technology resolves.

Best Approach
A better way to go is that a restaurant business plan starts with a clearly defined problem—something that’s really troubling or compelling—supported by evidence from marketing research, testimonials, letters of intent, or whatever, that the pain is. If you can convince your readers that this problem is real, they’ll be hooked. We're referring to your investors or Angel investors.

Synergy Restaurant Consultants have been helping clients for over 20 years, reach out and tell us about your restaurant business plan troubles, we can help, call or contact us for a free consultation.