20100114

United Plates of America


There could be a new show coming out from NBC. Synergy Restaurant Consultants enabled Magical Elves, the producers of the Emmy Award Winning "Top Chef" to successfully pitch the next great restaurant competition show to NBC.

"United Plates of America" will offer the greatest prize in reality show history: a chance to open a four restaurant chain across America.

The contestant's will compete before a panel of real investors who will fund the chain of start up restaurants with their own money. As the competitors chase their culinary dream, home viewers will also be fully engaged with interactive elements online at NBC.com.

Magical Elves COO Ross Jacobson explained, "As the producers of Top Chef, we know the food world quite well, but the inner-workings of how restaurants open and how restaurants are operated was a bit more foreign to us.

Synergy delivered precisely the analysis we needed well within the aggressive timeline we had set. As a result, we were able to take a very well thought out restaurant feasibility plan to NBC that had a very detailed breakdown of the costs associated with the endeavor as well as a timeline for us to work from. In the end, NBC ordered the project to series and the work Synergy Consultants did for us was invaluable.

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